ISPD appoints Rubén Jerez as Country Manager in Spain

• Rubén Jerez will join the Executive Committee of ISPD and will have as his main objective to promote the growth of the company’s various brands in Spain, as well as to open new lines of business

Madrid, september 4, 2023. ISPD, (EPA:ALISP), the international marketing services holding has appointed Rubén Jerez as CEO and Country Manager for Spain, and member of the Executive Committee. Jerez aims to consolidate the company’s areas of activity in Spain, as well as to open new lines of business that are strategic on a global level. He will report directly to Andrea Monge, CEO of ISPD, and will oversee the activity of the various brands that make up ISPD in Spain: Rebold, B2Marketplace, MDirector, Antevenio, and the participated company, Dive.

Andrea Monge, CEO of ISPD, explains that “through these appointments we consolidate our presence in the Spanish and international market with the objective of providing our clients with the highest level of service.” Additionally, she highlights, “Rubén knows the ISPD business in depth and has solid experience in various areas of marketing and adtech such as programmatic buying, marketplace development, and retail media.”

For his part, Rubén Jerez states that “it is a great honor to have been given the opportunity at a time like this, and I take on the challenge of positioning ISPD as the most powerful independent agency holding in Spain with great enthusiasm. We will excel in innovation, continuous team training, and service to our clients.”

Rubén Jerez has extensive international experience in marketing and strategy. He began as a Data Analyst at PRISACOM and then contributed to the success of Experteer in Germany. In Switzerland, at GroupM, he managed campaigns for brands like L’Oreal and led programmatic buying. Back in Spain, at Nestales Factory, he transformed the E-mail Marketing support into a full-service digital agency. In 2017, he co-founded B2Marketplace to help companies stand out on Amazon and other marketplaces, becoming one of Amazon’s global Premium Partners.

ISPD confirmed the strength of its business last July, with the presentation of its quarterly accounts. The consolidated net revenues were 57.6 million euros, representing a growth of 27% compared to the first half of 2022.