ISPD appoints Luz Vázquez as Country Manager for Mexico

With Luz’s arrival, another step is taken in the plan to consolidate the region and key businesses such as Anagram and Antevenio in Latin America, which will be led regionally by Donny Aguilar and Lara Julbe respectively.

Mexico, April 1, 2024

ISPD, a leading international holding company in digital marketing solutions, announced today the incorporation of Luz Vázquez as Country Manager for Mexico.

2023 was a great year for ISPD and particularly for Latin America.

Andrea Monge, CEO of ISPD, highlights that “this appointment comes at a time of great growth for the company, which has experienced a 17% increase in its revenues over the last year, with Latin America being the region that has contributed the most to this success, representing 45% of the total business.”

ISPD seeks to enhance the excellent work that has been done in Mexico.

“Within Latin America, Mexico has become an extremely strategic market for ISPD. The potential of this market, together with the quality and commitment of our local team, has driven us to bring in a leader like Luz so that with her contribution and vision she can lead ISPD Mexico into a new stage of growth and development in the coming years,” commented Andrés Joannon, Vice President for Latin America of ISPD.

With the addition of Luz Vázquez as Country Manager, ISPD adds to its ranks a person with a successful career in the industry whose inspiring leadership and deep knowledge of the Mexican market make her the ideal person to lead the team in this new stage where understanding of brand business and the use of AI lead to new horizons in strategic marketing and media planning.

Luz has extensive experience in the field of communication, marketing, and advertising. She has held senior positions in companies such as KTBO/Globant, JWT, Dentsu, and Havas, where she has led successful projects for brands such as Coca-Cola, Nestlé, P&G, Telcel, among others.

ISPD consolidates key businesses in the region.

In this sense, ISPD also announces that Lara Julbe will assume the new role of Regional Director for Antevenio, with the aim of strengthening the offering of services for Agencies at a regional level. Meanwhile, Donny Aguilar will continue to lead Anagram in Latin America, with the mission of working alongside Luz to support more and more brands in Mexico with their marketing and business needs.

A bright future ahead.

Andrés Joannon adds, “We are very pleased to welcome Luz to our team. Her experience and leadership will be crucial to continue driving ISPD’s growth in Mexico. We trust that, together, we will achieve great things in this market, which is so important to us.”