ISPD Strengthens Its Governance with the Appointment ofAlbert Llorens as Chief Executive Officer

Barcelona, May 29th, 2026. ISPD (ES0109429037, EPA:ALISP), a global communications and
marketing services company, announces the appointment, by the Board of Directors and
upon the recommendation of Fernando Rodés, the company’s founder and Executive
Chairman, of Albert Llorens as Chief Executive Officer (CEO). This decision aims to accelerate
the company’s strategic evolution and strengthen its growth ambitions and presence in the
various markets where it operates. This appointment takes effect on June 1, 2026.
Albert, who has served as Chief Product & Strategy Officer at ISPD since October 2025, has
over sixteen years of experience in the marketing and technology sectors. Before joining
ISPD, he held leadership roles at several leading companies in the sector, including Semrush
(Director of Growth), the fintech firm BNC10 (Founder and CEO), Parlem Telecom (Director of
Growth), and CaixaBank Digital Business (Head of Business Development and Growth, and
Head of Media during the launch of ImaginBank).
Albert holds a Master’s degree in Business Administration from IESE Business School and a
Master’s degree in Strategic Communication from Ramon Llull University. He also holds a
bachelor’s degree in Advertising and Public Relations and a bachelor’s degree in Market
Research (both from University of Barcelona).
This appointment marks the culmination of a rigorous selection process, involving both
internal and external candidates, as well as the transition to a management team now led by
Albert, which began over a year ago.
Regarding this appointment, Fernando Rodés stated: “This is a very important and exciting
moment for ISPD, which, after a phase of consolidating all its business sectors and markets, is
embarking on a new stage. I have had the pleasure of working closely with Albert over the past
nine months, and I have witnessed his outstanding qualities, both personally and professionally.
He is an enthusiastic, intelligent, and competent individual who always places people—the
foundation of our company—at the heart of decision-making. The Board of Directors of ISP
(ISPD’s majority shareholder) and that of ISPD, as well as all members of its Executive
Committee, are convinced that Albert is the ideal person to lead ISPD into this promising new
phase, which will begin next Monday, June 1.”
Fernando Rodés retains the position and duties of Executive Chairman, which he will
continue to share on the Board with Jordi Ustrell (Chief Financial Officer) and Andrea Monge
(CEO North America), and from now on, with Albert Llorens.
For his part, Albert Llorens stated: “We operate with various leading brands in Europe, the
United States, and Latin America, with an extraordinary team. I’ve had the privilege of working
with the various executives on ISPD’s 2026–2029 strategic plan, and now comes the most
exciting part: bringing that plan to life.

The starting point is our recent recognition as the top independent agency in Spain, and we now
aim to expand that leadership by accelerating our growth in other markets.
Looking ahead, we will maintain a strong focus on our proprietary technology and strategic
partnerships, while accelerating the adoption of an “AI First” culture to further strengthen the
capabilities of our team.
We are an active driver ofthe industry’s transformation, and we will continue to help more clients
and brands around the world generate the best possible return on investment from their media
and marketing spend.”